Art Off the Wall is Brookline Arts Center’s signature fundraising event, featuring an exhibition of curated works by local and international artists available for auction.
The event raised $20,000 in support of the Brookline Arts Center's financial aid, outreach, and exhibition programs.
Key contributions: social content, digital marketing and partnered content, web design, print materials Email me to talk about my non-design roles in this project. There are a lot of them.
Selected Social Content
A mix of organic and sponsored announcements, pre-event artist previews, artwork highlights...any and all things to keep AOTW top of mind for our audience and to get Boston’s art crowd interested.
By using collaborative posts with 12 different participating artists on Instagram, we increased our reach from our (then) 5,000 followers to nearly 30,000 new viewers. For free.
Print Materials
Invitations
The unique envelope orientation and interactive aspect of the invitation makes for a hard-to-discard piece of mail.
Hover to watch full interaction
Poster Series
A vibrant collection of posters to advertise, welcome, steer, and thank.
Each poster is designed as part of a larger modular system, where each piece fits together on a series of hanging surfaces (metal free standing grid, walls, windows, etc.)
Auction Catalog
All available artworks in one place, plus a card for easy ranking.
Web Design
Brookline Arts Center’s most important (and, honestly, quite convoluted) needed a landing page that could achieve a number of things:
— Spark the interest of design-savvy art lovers
— Provide intuitive navigation and easy access to event explanations, artist biographies, and FAQs
— Simple ticket purchasing
— An interactive collection catalogue that shifted to a post-event art marketplace for all remaining works