Design Approach:
Establish a consistent layout, image and text treatments, and information hierarchy across all assets. This visual style would set a precedent for all following BAC exhibition marketing materials.
Promotion Approach:
Post directly on our Instagram grid, targeted boosts to relevant new audiences (minimizing overlap with our followers), share with aligned organizations around Boston for them to circulate in their spaces.
Result:
Highest-attended event at BAC to date (at that time) and a sold out theater. Featured in The Boston Globe and Boston Art Review.