Design Approach:
Take the previously hard-to-read, crowded, and repetitive brochures and establish a consistent layout, text treatments, and trim down any information that wouldn’t pique interest, and instead drove readers to explore our website (and more programs).
Promotion Approach:
We directly mailed our brochures to local schools (for kids’ programming) and local hubs (for adult classes). We postered around town, sent save-the-dates for regsitration openings, tease our new print materials on our Instagram and Facebook, and much more.
Result:
In 2025, a 35% YOY increase in registration revenue and sprawling waitlists for our classes.