Social Media Materials

Design Approach:
Previously, BAC social media had little to no rhyme or reason. A wide mix of different templates, fonts, and even voice made for a confusing presentation of our offerings. 

So, looking at what was trending in the art world on social media, we tailored our social media to be more authentic, cohesive, and engaging while still being family-friendly and approachable. As a final touch, we brought in photos from BAC’s extensive archive to show that we’re here to stay.

Promotion Approach:
Alongside our social media accounts’ built-in tools, we also used class registrations to get a comprehensive look at our audience demographics and where we might be missing out on opportunities. Then, we designed/wrote different content for those groups, making sure that their hyper-specific interests and behaviors were accounted for.

Result:
From February 2024, we gained 2500+ followers on Instagram, 32% of which were from our sponsored content, our enrollment numbers increased by hundreds, and our events routinely sold out.