is a multidisciplinary communications designer and content editor.
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is a multidisciplinary communications designer and content editor.
Home
Professional Project Index
Personal Project Index
About
Resume
Website Redesign
If our marketing was going to be successful, our website needed to provide an excellent landing for prospective students or visitors. But, the confusing, text-heavy BAC website of old was in serious need of a refresh.
Take a live look here.
Highlights
A simplified, navigable, and comprehensive log of all BAC exhibitions. It’s difficult to get lost with clear page directions.
(Click here for the before)
Immediately, visitors know what we’re about. Because BAC does a lot, it’s vital that our explanation of who we are is easy to find and understand.
(Click here for the before)
On our old site, our homepage was our “Support” page, causing confusions and click-aways.
With linked colorblocks and a header image that change alongside simplified navigation, getting where you need to go is simple regardless of your familiarity with the internet.
(Click here for the before)