When a spunky PR firm matures into a communications consulting agency, the brand needs a face-lift.
We took Tier One’s 20+ year experience across a multitule of channels and combined it with their commitment to seamless client integration. It’s all about being one.
KEEPING THE SPIRIT
Just because Tier One grew up doesn’t mean they grew boring. We kept things interesting with a visual system that feels sophisticated and new, but maintains the warmth Tier One brings to client relationships.
WE ARE...
Tier One exemplifies anything but rigidity. Their brand needed to reflect that not only visually, but verbally.
By developing and expanding on the tagline
“We are one,” we brought to life the countless things Tier One can be while always staying one with the client.